What is SEO for the African tourism industry?

Research shows that less than 6% of people click onto the second page of Google. If your website isn’t consistently on the first page you’re leaving money on the table. 

Search Engine Optimisation (SEO) is the process of improving your website so that it appears above your competitors in search results. We’ve tailored our approach to Google’s objective of showing the best content on its search results. In other words, we’re just listening to Google!

Our approach focuses on creating high quality, engaging content for your industry. Not only does your website start to rank higher, but people in your industry also come to trust you and are more likely to become clients. A win-win in our eyes. 

How we do SEO.

While we do work on the typical SEO tasks such as site speed optimisation and keyword planning our main focus is on creating amazing content that you can distribute through your website.  

We also strongly believe that SEO needs a beautiful website to work. Our marketing technology monitors and gathers data on your website, which we use to make changes on an ongoing basis. In the long run, this leaves you with a beautiful, user-friendly, content-rich website that Google will have to rank number one.

Have any changes you want to be made to your website? We can work on those as well!


Search Engine Optimisation ensures that your website follows Google’s best practices which in turn encourages Google to rank your website higher in search results. 

Not only does it make it easier for people to find your website online but it means more people in general are visiting your website. 

Think of it this way, would you rather have your business on the main street of a city or an alley of the main thoroughfare. The main road being page one of search results and the alley all the pages after. 

SEO does take some time so don’t expect to be ranking from day one. We normally say that you will start ranking after 9-12 months. That’s not to say you won’t see any progress before then, in fact easier keywords can start ranking much faster, it really depends on your unique business!

If you need faster results Google Ads will have you ranking from day one, but it doesn’t have the long term benefits provided by spending the time ranking your business on top of Google using SEO.