In the ever-changing landscape of the tours and recreation business, marketing techniques that may have worked in the past may no longer be effective today. Therefore, staying up-to-date with the latest marketing trends and best practices is essential.
Having a robust marketing strategy in place will:
- Ensure that your tours are well-promoted and visible to potential customers
- Help you stand out from the competition
- Attract the right kind of attention for your brand
A solid game plan can make all the difference in generating excitement and improving sales. So, let’s go over some tips you can follow to launch a successful tour marketing campaign.
Tips for a Successful Tour Marketing Campaign
1. Boost Your Email Marketing
Email is still one of the most effective ways to reach your audience. You can segment your email list by location, interests, or past purchase history and send targeted emails with information about your upcoming tour. Additionally, you can use email to cultivate relationships with industry partners and potential customers.
2. Tap Social Media and Influencers
One of the best ways to market your tour is by utilizing social media and finding influencers who can help promote your brand. Facebook, Twitter, and Instagram are all great platforms you can use to promote a tour. You can create eye-catching posts and even run ads to catch people’s attention.
Influencers can help you reach a larger audience and generate more interest in your tour. Find social media influencers who have a large following and are relevant to your niche. They can help promote your tour and activities to their followers, which can lead to more bookings.
When using this strategy, it’s crucial to create a positive experience that influencers can then share with their followers. This will create more buzz and a positive feedback loop for your tour.
3. Improve Your SEO and Content Marketing
Search engine optimization (SEO) and content marketing are essential in marketing and advertising any business.
SEO is the process of optimizing your website to rank higher in search engine results. The higher your site ranks, the more likely people will find it.
There are many things you can do to improve your SEO. First, make sure your website is well-designed and easy to use. Second, use keyword-rich titles and descriptions to help your site appear in search results. Third, create quality content that people will want to read and share. When in doubt, you can always consult SEO experts to help you out.
Meanwhile, content marketing is all about creating valuable, relevant, and engaging content to attract and retain customers.
You can create helpful blog posts, infographics, videos, and e-books about your services or beautiful places tourists can visit. By providing quality content, you’ll not only attract more customers, but you’ll also build trust and credibility with your target audience.
Don’t forget to get quality backlinks to your website as well. You can do this by guest blogging on high-authority websites, participating in online forums, and more.
4. Automate Your Promotional Activities
As your business grows and your marketing efforts become more sophisticated, it can be challenging to keep track of everything.
Automating your promotional activities can free up time and energy to focus on other aspects of your business. It can also help you stay organized and on top of the success of your marketing campaigns so that you can adjust your strategy accordingly.
There are several ways to automate your tour marketing. You can use free marketing tools such as Hootsuite to schedule social media posts in advance, set up automated email marketing campaigns using a tool like Mailchimp, and use Google Analytics to track the success of your marketing campaigns.
5. Optimize Mobile Viewing Experience
User experience is paramount when it comes to marketing your tour online—and that includes mobile viewers. In fact, nearly 60% of all internet traffic now comes from mobile devices. So if your website isn’t optimized for smaller screens, you could be missing out on a massive chunk of your potential audience.
There are a few key elements to keep in mind when optimizing your site for mobile users:
- Use responsive design: This ensures that your website will automatically adjust to fit any screen size, whether it’s a smartphone, tablet, or desktop computer.
- Keep content concise: Mobile users typically look for quick, bite-sized information, so it’s important to make your content easy to scan and digest.
- Use large, easy-to-read font: Make sure your text is large enough to be easily read on smaller screens.
- Use high-quality images: Poor-quality images will look even worse on a small screen, so use high-resolution photos that will look good on any device.
6. Tweak Prices to Optimize Profits
The pandemic has been hard on the tourism industry, but as restrictions start to ease and venues begin to open up again, it’s time to start thinking about optimizing your profits.
If you’re not making as much money as you’d like, it could be because your prices are too low. Experiment with different price points to find what works best for you.
Offering discounts can be an excellent way to generate interest, but be sure not to undervalue your work. It’s also important to remember that pricing is not always about generating the most revenue. Sometimes it’s more important to consider what will get people in the door.
Do some research on your competitors and find out what they are charging for similar tours. You don’t want to be too high or too low. If you’re too high, people will go with the competition. If you’re too low, you won’t make enough profit.
7. Add Value to Your Products and Services
Add-ons are a great way to increase the value of your tour package and make it more attractive to potential customers. Add-ons can include anything from souvenirs and discount cards to VIP access and behind-the-scenes tours.
If you can find low-cost add-ons that complement your tour and add value for your customers, then adding them to your package can help improve customer experience and sales.
As the world starts to open back up, many people are eager to get out and explore again. It’s important more than ever to make your travel and tour company stand out from the sea of other options.
Keep up-to-date with the latest marketing trends to stay ahead of your competition. To increase your online presence, promote on social media, share helpful content, and use SEO to get more traffic, leads, and revenue for your business.
Optimize your website to ensure it is visible to search engines and potential customers. Use keyword-rich titles, descriptions, images, and videos to enhance your listings. Make sure that it is mobile-friendly as well.
There are no hard and fast rules when it comes to tour marketing. However, by following these tips, you can find the right mix of strategies that will work for your business. If you get stuck don’t hesitate to reach out to us, we’re always happy to help!