Our client was struggling to consistently generate direct bookings to their properties. This was particularly evident in the off-seasons when holiday goers weren’t visiting the area.

To quickly generate direct bookings Kalulu Marketing suggested a Google Ads campaign. We built a paid search campaign and remarketing campaign to convert online searchers into paying clients. We were able to quickly establish consistent bookings through the client’s website at a cost per booking of $34.40. And a total ROAS of 2.7x.

To address seasonality issues, our team utilised Google Ads to boost occupancy in the off-seasons. In particular, we created a campaign focused on business travellers resulting in less variation in bookings for the off-season. We also created a local campaign to encourage locals to visit the hotel’s restaurant for dinner which helped generate more revenue during quiet times.