After working in digital marketing and graduating with a marketing degree Luke started Kalulu Marketing in 2020. Having grown up in Zambia on his families Safari Lodge, Kalulu Marketing was a chance to combine his love of the African bush and experience in digital marketing in order to provide digital marketing solution for African tourism companies. He continues to be a part of every day communications so feel free to get in contact!

Blog 4

We Aren’t Like Other Agencies

There are thousands of digital marketing agencies all around the world, with a new one seemingly poping up every day — here is why you should choose us.

There may be thousands of marketing agencies around. But only a few have the understanding of the African tourism industry we do. When it comes to talking about your business we have the best chance of understanding your needs.

Our promise is that if we can’t help you we won’t take your money. Before starting any partnership we spend the time to find out your goals to see if we can achieve them. We find that by working with fewer clients we can spend more time understanding your business. 

Using industry leading marketing technology we can track every aspect of your marketing efforts. This helps us make data-driven decisions that ultimately save you money. 

Your point of contact at Kalulu Marketing won’t be a clueless account manager, overworked with too many clients. We strive to provide the best communication with our clients and you will talk directly to an experienced marketing manager who understands your project. 


While we are based in Perth, Western Australia around 9,000km away from Africa we’ve found that in the digital world we live in this isn’t too much of an issue! 

Our opening times are from 11am-5pm Central Africa Time (GMT+2). And we’re only an email or phone call away!

To get started you will get a dedicated Account Strategist as your main point of contact. Unlike the typical “overloaded Account Manager,” your strategist only leads a handful of clients. This allows each strategist the time needed to immerse themselves completely in your brand. Your strategist will act as a seamless extension of your internal team. 

Although we’d love to work with everyone we’ve found that in marketing a strong understanding of an industry is required to get the best results. That’s why we only work within the tourism industry. 

Likewise if during the onboarding process we don’t think we would be a good fit or can’t get you the results you need we’ll let you know!